Author Archive
GUEST BLOG POST: The Secret to Getting the Most Traffic Out of Each & Every Article
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Your Article Resource Box – The Secret to Getting the Most Traffic From Each and Every Article
Article Marketing is the number one source of free traffic on the Internet if you get your Resource Box right. Get this one wrong and you have wasted all your time. Get this one right and you have got it made!
What a Resource Box really is
Call it a Resource Box, Author Bio, etc., what it really is is your opportunity to create a compelling call to action for your reader. Even though it is called an Author Bio, it is not the time for you to tell the reader all about you and convince them you are an expert. In fact, if you have not demonstrated that you are an expert in your article, it is way to late to try to do it now.
Even though it is an official Call to Action, I like to teach my students and members to use what I call “invitational language” in their Resource Box. Invitational language can be something as simple as “and now I would like to invite you to…” and then name the next action you would like them to take. This is as opposed to something like “get this great new product now and all your problems will be solved by morning and if you don’t you will be broke forever!”
Sure I’ve exaggerated a bit, but not by much.
Here’s how to do it
You want the Resource Box to Click here to read the rest of the article
GUEST BLOG POST: Twitter Traffic Technique #1 – Inviting Followers to an Opt-In Page
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Twitter is one of the best Social Marketing tools to use to build your traffic. When done right you can literally send lots of traffic wherever you want it to go.
One of the best places to invite your Twitter followers is to an opt-in page where they can get more great information from you in exchange for their email address. In this article we’re going to take a closer look at how to invite your followers to your opt-in page.
How to Do It Wrong
* The best way to guarantee that no one will visit your opt-in page from Twitter is to burst on the scene and begin hammering people to opt-in to something before you have established and built any kind of relationship at all. This is the fast road to being ignored and unfollowed on Twitter.
* Another way to do it wrong is to only extend an invitation every now and then. Twitter is a constantly moving environment and if you extend invitations only infrequently, many people will miss them and your message.
* And yet a third way to do it wrong is to leave out the benefits the prospect will get when they opt-in. These are the invitations that look like this “Go to MyGreatWidget.com to get my great widget.” I can hardly wait to get there…
How to Do It Right
* First of all, Read More→
