Archive for Ebooks

Several weeks ago I got a comment from David Tomen about how to market his Ebook… Here’s his blog comment:

Hi Maritza: Wasn’t sure where to put this comment but the end of this article seems appropriate. I just wanted to thank you for the tutorials and inspiration in how to create an eBook. I was looking around for info on how-to articles and found you. I recently published the Used Boat Buying Guide which you can find here: http://oasisyachts.com/used-boat-buying-guide. It is by no means a best seller and I need some additional help on how to get the word out. It may never sell in the thousands (although it should considering that there are over 17 million registered boats in the USA). What I learned however during this process can now be easily duplicated. So thanks once again. DM me @DavidTomen on Twitter with your email address and I will be happy to send you a compimentary copy.

Warm regards,
David Tomen

I love seeing people take action so I sent him a DM (direct message via twitter) and told him I would make a blog post to help him out. I grabbed part of a video about how to market your Ebook after you’ve created it…

The video shows several ways to makret your Ebook once you complete it and now with the super-explosion of  Social Marketing Tools, it’s even easier for you to connect with people looking for your information. Other ideas specifically for David:

  • I can’t tell how often you post on your blog because the posts aren’t dated (great strategy because people think day old posts are “yesterday’s news”), but post often!
  • You could start a weekly boat life video show – obviously you know how to do videos http://www.youtube.com/DavidTomen Just fire your video up and show people living the life with a yacht… if that doesn’t sound amazing I don’t know what does! Go interview your friends with yachts or customers  – I just found out I’ll be interviewing Gary Vaynerchuk of Winelibrary tv soon and he’s inspired me to begin a daily video blog show about different aspects of online biz (unedited, unscripted and completely real!) You obviously have a great sense of humor with your “Spousal Conversion Kit” :)
  • Went to your twitter accout, definitely find more people who are interested in boats, yachting etc. Go to http://search.twitter.com and enter the keywords to find them… and them follow them Also, tweet about your videos, your Ebook and stuff on your blog. Find nautical quotes http://quotegarden.com or just “google” it. Load quotes/tweets into http://Hootsuite.com so you can have them going while you’re on your yacht! Or use the search field on the right hand side of your twitter toolbar to enter boats near: Florida
  • Engage with people! Let yourself go in your videos. The videos where I get the best response are the ones where I almost feel like a “used car salesman” (not that there’s anything wrong with that…) But I let go and get enthusiastic. Maybe listen to some loud inspiring music beforehand and just don’t care what people will think… some will like you, some will love you and some will be trolls (not my word, Seth Godin’s) and criticize you. I will applaud you!
  • Think of Social Marketing with the 80/20 rule 80% social 20% marketing. And make offers… from time to time, make a direct offer for your Ebook.

Hope this helps! Love, Maritza

PS I’d love to hear other comments and /or ideas for David. As always please comment below (and check out my new “sexy toolbar” when you go to post your comment)

Jun
17

Your Effective Ebook Selling Website

Posted by: Maritza | Comments (1)

The most important thing to remember when you’re setting up a website to sell your eBook, or any other product, is to build your list community. When you build your list community, you are building an asset, a database you can market to over and over again with products, services and information they need.

Your effective Ebook selling webpage should have only one option; you don’t see any links going anywhere else. The only option to give is for a person is to exchange their first name and primary email address for something of value. Your website isn’t about making an immediate sale, ot’s about building a list community.

A few more tips for your simple product selling website:

Be sure your headline speaks to your audience’s problem. Many times, websites talk about the author, or the product creator, but do not address how the site or the product can help solve a person’s problem. People buy solutions to their problems. Address how you can help solve people’s problems.

Give something away for free. Your web page is a “Get My Free Stuff” page where you’re giving people only one option, to opt-in , or join your list community for the free giveaway. So what’s a good example of a free giveaway web page? It doesn’t really matter what you’re giving away, you can give away a video, a special report or a top 10-list, just be sure it adds value to your audience. Do not be afraid of giving your content away.

Try different ways to grab attention. Don’t just use text in your website, use images, audio and video. I love using video in my opt-ins and my sales pages and I encourage trying them but always remember to test. Testing is the only way to truly know what is working best on your website and for your particular audience.

This kind of simple and effective web page is what you want to send people with all of your different traffic-generating activities, such as writing articles, speaking, live meetings, sending people to your free giveaway website during interviews. Once a person joins your list community by opting in on this simple webpage, you can then market your ebook or other product on the thank you page, in your autoresponder or in your newsletter.

Quick Ebook Creation Workshop
And now I would like to invite you to learn how to write your Money-Making Ebook in 30 days or less…
From Maritza Parra – The Product Creation Queen and Easy Online Marketing Training | www.QuickEbookCreation.com
Comments (1)

Writing an Ebook can be the first step in creating a profitable and low cost online business. The Baby boomer generation still loves the feel of a physical paper book, but even they are adapting to the next generation demand of having instant access to content via a screen.

Here are some interesting statistics about the increasing popularity of Ebooks and other electronic information products. In 2008, printed book sales dropped 2.4 % and sales of Ebook jumped over 68%. Only during the month of December, Ebook sales grew by 120% a sure sign the popularity of Ebooks just going to continue growing.

One question many people ask is “So what exactly is an Ebook?”
Writing and creating an Ebook is a form of E-publishing which means to publish your content in an electronic format. This includes Ebooks, downloadable audios like MP3s or online video. An Ebook is your content in text form.

The easiest way to create an Ebook is to make an outline of your How-To information… Grab a tape recorder and pretend you are teaching that information to someone who could benefit from it. Have it transcribed and there is the foundation of your Ebook. You’ll have to go in and edit, but the hardest part is over.

Once you have your Ebook as a text document, you’ll need to turn it into a PDF file. PDF means Portable Document Format which just basically means it can be shared among all different kinds of users.
I hope you noticed I didn’t use fancy words like platforms and cross browser compatability? Well, that’s because I don’t really know what those things mean myself! You don’t need to know all the gory details that can seem like rocket science. You just need to know how to get your content out of your head into a product so you can make money from home like me!

There are several different ways to turn your Word document into a PDF. From online services to free software as well as paid software that lets you do things like embed video into your PDF, which means you can even create a multimedia Ebook easily.

And an Ebook can be just the beginning of your E-publishing empire!

Quick Ebook Creation Workshop
And now I would like to invite you to learn how to write your Money-Making Ebook in 30 days or less…
From Maritza Parra – The Product Creation Queen and Easy Online Marketing Training | www.QuickEbookCreation.com
Comments (0)

Many times when people begin to write their first Ebook, they allow doubt and fear to stop them before they even begin. When this happens, I ask them to reevaluate their ideas of what is possible for them and decide to trust a little more.

Everyone on the planet has something of value to share with other people. An Ebook is a great way to share your gifts and talents. Here’s a recent question from a student:

Q. I know that I can write. My challenge is that I’m hounded by doubt regarding the content. I don’t really feel like an expert and will anyone be interested?

A. I’d like to ask you to change your question for a moment and ask yourself…

Are my life rules empowering me, or disempowering me?

Most of the time, those life rules you picked up along the way are just inherited beliefs about what’s possible for you. They’re passed down and inherited from your parents, neighbors, teachers, the media or society at large. We are all, to some extent, the product of other people’s habituated, many times fearful, ways of thinking and being.

Writing your Ebook is putting your inner voice into tangible form. It does involve trusting more than doubting. You are an expert to some part of the population. With an ebook, your potential audience is worldwide. Here’s a secrets that can help: Most experts don’t really feel like experts either. They have fears and doubts but they decide to trust a little bit more and doubt a little bit less.

Sometimes you just have to take the jump into trust, even when you have doubt. If you wait until you are sure, until you feel like THE expert and you know everything will work out, you’ll probably never reach for your dreams. You’ll never create that product that could help other people, help you live your purpose and create an income stream for you as well.

If you wait until you have no doubt, the time to follow your dreams will never come.

Quick Ebook Creation Workshop
And now I would like to invite you to learn how to write your Money-Making Ebook in 30 days or less…
From Maritza Parra – The Product Creation Queen and Easy Online Marketing Training | www.QuickEbookCreation.com
Comments (0)

Many people get stuck trying to write their first Ebook. Many people simply give up on writing something that could become multiple streams of automated income for them. Writing my first e-book several years ago was actually a very simple process. I developed and perfected this process and now I can write a valuable and content-filled e-book in a weekend.

An example of what not to do when writing your first e-book:

“I’ve been writing my e-book for the last year.”

Usually these people are doing several things wrong.

  1. They have no roadmap and just plop themselves in front of their computer screen and stare and the blinking cursor which seems to be screaming C’mon, c’mon gimme something good already…!
  2. This person is suffering from a very common disease called Perfectionism Gravatis. I know because I actually first discovered this same disease in myself. To be successful in anything, you must let go of perfectionism because there is no perfect and you must become a recovering perfectionist.

Let me share with you a few tips that make creating your e-book simple, fun and uncomplicated.

  1. Begin with your story. Why and how did you become involved in what you are teaching and sharing? This allows you to build credibility and connect to those people and potential customers who will resonate with you.
  2. Create a context for your content. It’s important to be sure you define the basics of your information so people don’t get lost from the beginning. By making it easy for your customer to understand all your information, you are making it easier for them to actually apply it.
  3. Create a Why outline of your information. This is 5 – 10 steps, tips or facts about the knowledge, information or process you are teaching. This is the why and what of your information and this part is the framework upon which you will hang the majority of your How information.
  4. Now begin filling in the How To information which is your step-by-step process, you particular recipe for what you are teaching.
  5. Put it all together. Now take all the information, grab a tape recorder or use a free online recording service and speak your information as if you were teaching it to a real, live person who really needs your information. Have it transcribed, so a few edits and there is your e-book.

Remember, your e-book is only the beginning. Once you have that, you can turn the same information into all kinds of other, more valuable products you can sell around the world from the comfort of your own home.

Quick Ebook Creation Workshop
And now I would like to invite you to learn how to write your Money-Making Ebook in 30 days or less…
From Maritza Parra – The Product Creation Queen and Easy Online Marketing Training | www.QuickEbookCreation.com
Comments (0)

1) You hate your current job.

If you’re unhappy with your present employment, isn’t it a good idea to begin planning your method of escape right now? No better time than the present. An Ebook can be the foundation of a stream of income made from the comfort of your own home. No time clock necessary.

2) You might be getting a divorce.

First, I am so sorry to hear that. Second, I know exactly how you must be feeling. This is what happened to me years ago and what got me started on my path to become the Product Creation Queen. I now see what I thought of as my greatest failure was truly a great blessing. I began having panic attacks and doubting everything around me at the time. I began studying meditation and spirituality and I befriended myself again.

Soon I began teaching how I recovered from this devastating event in my life and my first information product business was born. By leveraging the power of the internet, I was even called by Oprah and interviewed on her XM radio show “The Soul Series”

Sharing how I turned my greatest failure into my most shining success has helped me bring hope to many people and let them know that there is life afterwards, and it can be greater than you ever imagined. By putting all my knowledge, my advice and inspiration into Ebooks I also have different streams of automated income so you never have to depend on anyone but yourself for financial security.

3) You got fired.

If you received a pink slip at work, writing an Ebook should be something you seriously consider. It’s one of the most inexpensive products to create. If you do it right, you could have your valuable, information-filled Ebook completed in one weekend. My first Ebook was the beginning of what I now call my “PJs Empire” because I turned that one Ebook into audios, videos, a membership site, DVDs and more. I’ve set up these products so they just sit on the internet working for me, day and night.

If you are experiencing any of the above, I urge you to write your first Ebook right now. Everyone has an expertise of some kind, even if you do not feel that is true at this time. You have knowledge and information that could be helping a certain segment of the population. It’s time to share your gifts, talent and knowledge with the world and create the kind of future you desire.

“Planning is bringing the future into the present so that you can do something about it now.” – Alan Lakein

Quick Ebook Creation Workshop
And now I would like to invite you to learn how to write your Money-Making Ebook in 30 days or less…
From Maritza Parra – The Product Creation Queen and Easy Online Marketing Training | www.QuickEbookCreation.com
Comments (0)

As the Product Creation Queen, I meet a lot of people who want to write an Ebook in order to duplicate their time and produce a product inexpensively that can be sold over and over again. Here are 3 quick tips to help make writing your first Ebook easy and fast.

Quick Ebook Tip 1: Getting to the Heart of Your Big Why.

It’s important to have clarity of purpose when writing your Ebook because your Ebook is a reflection of your inner voice. Answer these two important questions to help you find clarity of purpose:

1. Write out the benefits to your audience of the information, knowledge & expertise you’ll be sharing with your audience.

2. What are the benefits to you and your business from writing your Ebook?

Quick Ebook Tip 2: Uncovering Your Story.

Write your story as it applies to the information, knowledge, experiences you will be sharing with your audience. How are you uniquely qualified to teach and share this information? Share any credentials, your experiences and your passion. How did you first get interested in this subject? Though you may not believe it at first, your audience does want to know. Did you get over any fears or obstacles to attain your knowledge? Sharing your obstacles and how you transformed them into opportunities is way to help other people through your personal experiences and allows them to connect with you. It may feel scary to be completely open and authentic but you can connect more closely with the audience that is perfect for you. Remember, your unique audience is waiting for you!

Quick Ebook Tip 3: Outline Your Information and Record It.

Create an outline with all the important points to cover to teach your information. Set up a recording date and time with one of the many free online recording services. When the date and time comes, remember as you share your information that it will help another person and focus on service to get over any discomfort you may feel at actually getting out of your comfort zone and getting your product created. Then contact a transcriptionist or a student who types quickly and needs extra cash to transcribe your content rich audio, share your draft with a few prospective students to make any content and editing revisions necessary, turn the document into a PDF and voila! Your Ebook is in your hands and ready to share with the world.

It doesn’t matter if you don’t feel ready because you will probably never feel perfectly ready. That is one of the best things about writing an Ebook. You can later update it and send the updated, new and improved version to purchasers without the expense of a physical book. Just set a goal for completing these three steps and you’ll have your Ebook completed in no time.

Quick Ebook Creation Workshop
And now I would like to invite you to learn how to write your Money-Making Ebook in 30 days or less…
From Maritza Parra – The Product Creation Queen and Easy Online Marketing Training | www.QuickEbookCreation.com
Comments (0)
Mar
05

Quick Ebook Creation Video Workshop!

Posted by: Maritza | Comments (0)

This is an opportunity to join me in 6 Video Classes Where I Personally Hold Your Hand to Create the Foundation of Your “PJs Empire”.

These six modules will help you find out “How to Tap into Your Story to Help Others” in order to create your products, and FINALLY get your Ebook done!

In addition to the video course, there will be 2 Private Teleseminars one at the beginning of the Course, once at the Very End to Put All the Finishing Touches on Your Ebook.

And, for a limited time, there is a Super Bonus: a 30 Minute Laser Coaching Call with me to Get Clear on Your Business!

CLICK HERE for more information, and to to sign up!



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