A few weeks ago, I had several clients come down to Texas for an immersion event. One of the things I ask clients in the very beginning of most of our events is:

What does your business mean to you?

I always hear some version of “financial freedom” or “more money” as one of the big answers.

During our time together, we dig deep to get to what that REALLY means.

I want to take this even deeper with my clients. To help them really understand and embody the impact of their businesses.

The last few years have seen a huge rise in the importance of creativity as a tool to turn knowledge into PRACTICE. The more experts understand the real, deeper value you bring to your clients, the more courage you will have in offering your products, the more certainty you will have in delivering your products.

I wanted to create a visual map of how your paid offering is tied to the benefit your receive through the tool of money This visual map is the representation of the true purpose of your business.

This is the result of the exercise!

What you’ll need:

• a canvas or piece of paper or journal page
• acrylic paint, crayons or markers
• something to glue with (tape or glue stick or mod podge)
• string
• paper to write your lists on
• a marker

Step 1. How your offering helps.

Go DEEP. Not the features of your offering, we’re talking benefits.

To get there, answer these 2 questions on a piece of paper (can be plain paper or cardboard paper):

1. Write down all the ways your product or service offering helps / adds value to / serves your clients at the deepest level.
2. Write down all the ways the money you are paid for your product or service offering helps / adds value / serves you at the deepest level.

Step 2 – Tie your answers from each list together.

Now, cut out the answers and using a piece of string (about 1-2 feet long), tie one answer to another. Some of them will fit perfectly together. Some of them will be exactly the same thing, which is so cool!

What you want to be thinking about while you’re doing this is that you are making a connection to how you serve through your offerings to the benefit you receive from the money you receive.

Step 3 – Representation of “Business is Love”.

Glue them onto a surface and turn the extra string into a heart shape.

I wanted to do this to represent the fact that your sales are inextricably tied to serving the people who buy them.

If you want to, fill in the spaces between the string with paint or marker.

For this, I used:

• a canvas
• collage paper and green acrylic paint for the background
• mod podge
• red string
• red acyrlyic paint – to fill in the hearts
• off white paper
• black permanent marker

Some of the things I connected together for the specific offering I created this map for:

• gives hope (to my customers)
• increases inner peace (to me)

• helps them create (to my customers)
• help others (allows me to do this)

• gives an inspiring experience (to my customers)
• gives a feeling of security (to me)

• gives clarity (to my customers)
• brings clarity (to me)

This is an activity I like to call a Creative Meditation. I’m planning a series of Creative Meditation Activities to help experts and entrepreneurs really dig deeply into their businesses through play and creativity!

If you try this, I’d love to know how it goes OR send me a picture!