A couple of weeks ago, I attended a Mastermind meeting with some incredibly successful entrepreneurs making millions a year… The very last person who shared told us all a very different story. Instead of focusing on ONE business and becoming successful at that, he had been trying to branch out to 5 different business niches over tha past couple of years. It was no surprise that he was making absolutely no money.
In fact, he was in a really bad place.
We all gave him tons of advice and asked him to please email us with what he promised he was going to do with the advice. (Million-Dollar advice from all of us, I might add)
We haven’t heard from him.
These are my thoughts about chasing too many businesses at once. Jeff filmed this at our Beach House on the balcony, so it’s pretty darn loud (and actually inspired me to begin using the Kodak Zi8 with a lavolier mic – which works incredibly – so please excuse the windy-ness)
We were just talking about this and it made me so angry and sad and so Jeff said “Let me just tape you on your rant…”
I suggested he begin with ONE niche, one way to add value, one product… ONE and then use Twitter, Facebook, YouTube, Ezine Articles (They’re all FREE!!!) to drive traffic to the site wherever his optin page (and offer) are… AND to stop thinking it will be INSTANT. Everyone thinks you can just slap up a page with an offer and (theme music to “Field of Dreams”) they will come… and if they come… they will buy…
Not so much.
They probably won’t buy at first, so you must Look at what’s really happening (Google Analytics can help you with that), see where the breakdown is happening & TEST.
* Are they coming to your site and not signing up? Change the optin offer to a more compelling & juicy one.
* Are they not buying, once they’re in your list community? Talk more about the benefits… Really do your homework on this one. Find some case studies so people can see the results.
* Are you doing any live online events so people can get to know you? Use a free teleseminar line or try the free trial of a webinar service (and be sure to press “record” to have something you can use over and over…) and do your presentation over and over until you nail it.
* Play the theme song to Rocky (or whatever moves you) to get pumped up each morning and keep moving forward with focus and faith.
Have you had failures…?
C’MON… it’s time to get over it and do whatever it takes to move forward. We all have. The most successful people have also had the most failures.
During that Mastermind, I got out of my chair several times, my arms swinging wildly, my voice getting louder trying to get him to see that he’s been chasing too many things at once… no wonder he’s not getting ANYWHERE.
Your past failures (and even your wild successes!) do NOT define you. The only thing that defines you is what you choose to do NOW.