Social Media and Social Marketing really is a new frontier on the Internet. There are so many ways you can use the major sites like Facebook, YouTube, EzineArticles, your blog, and Twitter. You are only limited to your imagination and creativity.
I continue to get a kick out of the people who say that Social Marketing is just a waste of time on the Internet. Didn’t someone once say that they could only see the need for a handful of desktop computers? We all know how that one turned out, right?
The power of the testimonial
If you want to sell a product or service, we all know that you have just got to have testimonials, right? Testimonials elicit the power of social proof. In other words, You could say your product is great, and some might believe that to be true. But many would remain skeptical, thinking that of course it is easy to say your product is great.
But when other people say your product or service is great, those statements become much more believable. Social proof is one of the most powerful forces in advertising. Why else would they put other people in ads? Especially famous people who have nothing at all to do with the product. This is the power of social proof.
Social Proof Meets Social Marketing
Now let’s take a closer look at the combination of social proof and social marketing on Twitter. For the rest of the article, click here…