What to Do Once You've Created Your Audio Product: Part 1

Last night I did a student-only unannounced bonus webinar where I answered questions from students about anything related to creating and marketing their productst. One of the recurring questions was similar to this

“I feel the only thing holding me up is the actual piecing together of getting my new product listed on my site, adding a payment option and getting all of the steps done in the right order. I feel paralyzed because I’m afraid I’ll miss something. The order of doing everything is what I’m overwhelmed by… help!”

Here’s part one of my answer:

1. To Edit or Not to Edit. Does your audio product need some small editing? Keyword here is small. You don’t want to get stuck on making it perfect. Remember, it’s all about progress and not about perfection. Do you need to edit your audio? If your child is crying in the background or there’s a dog barking… yes. If you speak normally and have some Ahs and Ums… no. As long as the content is good, you don’t need to sound like you spent weeks in a professional studio. Get a copy of a low-cost or free audio editing software if you think you should do some small editing. Be sure and plan ahead for uninterrupted quiet when creating your audios because many times, you can create your audio without the need to edit afterwards.

2. Brainstorm a Great Title. Think about what your audio product will deliver to your customers. What is it they really want? Try to avoid “cutesy” titles that can detract from the value of your information.

3. Consider a Cover. Seriously think about getting a professional cover created for your audio product. This creates a higher perceived value in the mind of potential customers and clients. You can also just have a low-cost logo created as long as it looks professional in place of an audio CD cover.

4. Write Your Product Sales Page. Wherever you put your audio product for sale, you will need some compelling sales copywriting. This is a great skill to cultivate. You can also choose to outsource this is you have the budget. When writing your sales copy, remember it is all about the customer and the bottom line benefits they will get from your product. This is not the place to focus on you and your greatness (…though I am sure you are!)

I’ll be back tomorrow with the second half of my answer!

PS Don’t forget to comment below if you have another question or a comment!