GUEST BLOG POST: Twitter Traffic Technique #1 – Inviting Followers to an Opt-In Page

Twitter is one of the best Social Marketing tools to use to build your traffic. When done right you can literally send lots of traffic wherever you want it to go.

One of the best places to invite your Twitter followers is to an opt-in page where they can get more great information from you in exchange for their email address. In this article we’re going to take a closer look at how to invite your followers to your opt-in page.

How to Do It Wrong

* The best way to guarantee that no one will visit your opt-in page from Twitter is to burst on the scene and begin hammering people to opt-in to something before you have established and built any kind of relationship at all. This is the fast road to being ignored and unfollowed on Twitter.

* Another way to do it wrong is to only extend an invitation every now and then. Twitter is a constantly moving environment and if you extend invitations only infrequently, many people will miss them and your message.

* And yet a third way to do it wrong is to leave out the benefits the prospect will get when they opt-in. These are the invitations that look like this “Go to MyGreatWidget.com to get my great widget.” I can hardly wait to get there…

How to Do It Right

* First of all, establish and build relationships on Twitter first. Build your followers list and interact with them. Ask questions and offer suggestions. Become a helpful presence before you do anything else.

* When you build relationships, you can then extend regular invitations. Hardly a day goes by where I don’t extend an invitation to an opt-in page, people respond in droves, and it builds my email list.

* Be very clear on the benefits the prospect will get when they opt-in. “Claim your instant access to 2 free article templates so you can create more articles in less time” beats the heck out of “Go here to join my list” every time.

* Don’t be shy about extending the invitation. You are offering good stuff for free. Some my criticize you for it, but remember, on the Internet you need a “thick skin and open heart.”

How to Automate It

You can automate your opt-n page invitations by using a free automation services like HootSuite.com With HootSuite you can schedule your opt-in invitations in advance and have them go out while you are doing other things.

And another great way to automate the process is to use a service like http://TweetAdderNow.com While HootSuite allows you to schedule your invitations in advance, they will only run once. Tweet Adder Now allows you to schedule your invitations and set them up to run over and over on a schedule you create.

This one technique has helped to build both my Twitter followers list and my email list. Now just to be clear, Tweet Adder Now is my affiliate link, and I will get a very small commission when you get the service. I might be able to get a couple of sweet iced teas with dinner one night. You wouldn’t want me to dehydrate would you?

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