3 Things that Will Kill Your #List Building Efforts
Recently, I held a “Subscriber Appreciation Day” – I invited my email subscribers to schedule time with me on the phone for 15 minute chats.
My question to them was:
What’s your #1 Question / Roadblock When It Comes to Building Your List?”
The time slots in my scheduler were gone within a few hours!
One of the reasons I’m did this is to get crystal clear on exactly what my subscribers need and want for a my upcoming live webinars about list building that begin in a few weeks.
I spoke with people I’ve never met over email, social media or in person. I also spoke with a few students and I spoke with huge supporters on social media. It was really fun to connect with subscribers all day long.
(It’s something you should definitely try doing with your own list community – an episode on a few ways to do that coming soon.)
Some of my big A-Ha’s from my “Subscriber Appreciation Day:
1. It’s Time for You to Show Up Bigger – Here’s one of my biggest lightbulbs from lots of these calls – “Your People NEED You to Show Up In A Bigger Way.” (I’m saying this to myself and to you, no matter what area of expertise, products or services you sell.)
Your people are in pain (for whatever reason – you can help them with your expertise). They came to you for a reason and OPTED to STAY by opting into your list community.
How to show up bigger?
- Become a better / more useful content creator. How? Practice. Often. Do something crazy like 30 days straight of original content.
- Create more opportunities to connect with your tribe. (I restarted my local meetup group – with a little different focus than before)
- Offer the products and services that will help them solve their pain / reach their goals. Don’t wait until it’s perfect because it never, ever, ever will be.
- Get out of your own way. Deciding to show up bigger can be scary, it is uncomfortable. Do things in your life that make you uncomfortable on a regular basis. I’ve done this with my riding career, my singing career, my bath & beauty products business, my speaking career. The only way you will ever expand your comfort zone is by getting uncomfortable. [TWEET THIS!]
- Hold your own version of Subscriber Appreciation Day. (Future episode on a few ways to do this – coming soon)
2. Be Grateful for Technology and the People Who Consume Your Content – I felt so incredibly grateful for living in this time. Living during this age of budding technology where we can create relationships with people all over the globe. You can find and create your own tribe. It’s truly incredible.
I connected with people all over the US, in the UK, New Zealand, South Africa and more. And they consume my content! It made me want to create better, more inspiring, more easy-to-use, more “gentle-yet-effective-nudge-to-get-over- your- fears” content.
Don’t get me wrong. I sometimes get grouchy with technology. While my boyfriend was watching the Super Bowl, I was wrestling with my new podcasting audio setup that made me sound like I was in a wind tunnel. I wanted to throw it out the window! It happens.
But, the majority of the time technology blesses us with super-human abilities:
- Your voice that travels across the world in a moment into someone’s ear.
- Your video that can touch another person and move them into positive action – while you’re doing something else.
- Your content that can help someone in your neighborhood. Someone you may never meet or know exists.
Technology is an amazing gift. It’s up to you to create with it and use it to launch your creation(s) into the world.
3 Things That Will Kill Your List Building Efforts.
I thought it might be helpful to share them with you in hopes you won’t make these 3 mistakes.
1. “List Building Stagefright” Syndrome.
It turns out that many people (I’ve heard this in other places than the Subscriber Appreciation Calls – I’ve heard this in a LOT of places lately) are actually more than a little hesitant to actually get people on their list. Even when they know what it would do for their business.
It sounds something like this conversation. (I’ll call this person Mary, just for the example)
me: “So, why do you think you aren’t doing the things you know you could be doing to build your list?”
Mary: “Well, I’m not really sure.”
me: “If you could guess, what do you think is the underlying reason you aren’t doing a better job of building your list?”
Mary: “Well, it might be because I don’t really know what to say after they get on my list. I’m actually a little scared to get people onto my list because then I’ll have to email them. I’ll have to have something good to say.Wow, I can’t believe I just said that.”
Yes. This is SO incredibly counter-intuitive… but I’ve discovered that a LOT of people actually drag their feet in their list building efforts because of this type of fear. It’s a fear of creating, growing and owning your own platform.
It can be scary to build your list because you’re saying “Hey, my stuff rocks. It’s really, really good. My ideas and content are definitely worth your time. You should want to hear from me!”
Then, when people do optin to your list, you might feel a little wobbly because you realize that, although it’s from behind a computer, basically you’re:
Standing alone on stage, while people (your list) are sitting in the audience, they’re paying good time (worth even more than money) to be here… The floodlight turns full strength on you… Now you’ve got to grab the mic, open your mouth and dazzle them.
If you think you might be engaging in self-sabotage around your list building efforts, you’ll definitely want to attend my upcoming list building webinar workshop.
2. “Squirrel Syndrome”
If you’ve seen the movie UP, you know what I’m talking about – the focus a dog has on something, until he sees a squirrel, which he focuses on for a moment… until he sees yet another squirrel, loses focus on the first one… until he sees yet another squirrel… and on and on it goes.
One of the people I spoke with, who I’ll call “Chris” had 12 different web properties. This is a huge mistake. Focus on ONE first. Make that one successful. [TWEET THIS!]
It’s easy to get “squirrel syndrome” when you feel you aren’t getting results. Your business will take time to build. And staying laser focused is one of the big keys to your success.
3. Procrastination and Perfectionism.
Another person I spoke with (I’ll call her Linda) has a fantastic expertise. Her problem lies in procrastination and perfectionism, not in lack of expertise.
She is so close to success, yet stops herself by continuing to learn, rather than take imperfect action.
There is no amount of learning you can do that will EVER compare to taking imperfect, scary action on a consistent basis.
I’ll definitely be doing a “Subscriber Appreciation Day” and schedule short calls with my subscribers from time to time. It was great to get to speak to many new people, and some I already knew!
If you have a list community – and I hope you do – no matter how small or large, try this. I think you’ll be surprised at the insights you get from your email subscribers. You’ll truly get to the heart of what they want and need from you.
And, I promise: It will give you courage to show up bigger and serve more.