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A New Approach to Sell More & Serve More: The Healer Versus The Warrior

Healer vs Warrior sellingAre you having the success you want selling your courses, products and programs?

Would you like to sell a lot more than you’re currently selling?

Would you like to earn more for each course, product or program you sell?

If you’re like most of the experts I connect with, you’re frustrated because you’re not making enough money in order to achieve the freedom you want to have.

You’re working hard and you are helping people, yet you’re feeling burned out, tired of the feast or famine rollercoaster and wondering where is this “freedom” everyone keeps talking about.

Maybe you’re still trading hours for dollars.

Maybe you’re overwhelmed because you’re not making enough income to live the lifestyle you want to.

Maybe you’re frustrated that you aren’t making enough of an impact in the world.

There’s a new approach you can use to sell more of your programs and serve more people.

And if you know how to design and structure your program correctly, you can serve more people at the same time and get paid a lot more for the time you put in.

Have you ever thought about creating a high-value, high-ticket course?

$2,000, $3,000, $5,000 or more?

Right now, you may think “That’s Impossible!” – I assure you it’s not.

high ticket programs are possible for most experts

I believe that the majority of experts have at least one $5,000 group program offer they could be serving people with. But they aren’t sure how to price it, how to create it, how to structure it or how to sell it.

If you’re thinking ,”I could never make an offer for that much!”  Or you’re uncomfortable selling the high-value, high-ticket program you have, read on…

Are you undervaluing the transformation you provide?

If you are an expert, an author, speaker, coach or consultant, I’ll bet you are undercharging for your services right now.

deeper transformationRather than pricing your course based on what you think it’s worth, or what your “competition” is pricing a similar offering, price your offering based on the ultimate transformation it provides your client.

A couple of questions to help you determine the value of your offering are:

  • What problem do you help your clients and customers solve?
  • What other symptoms do they have that will improve as a result of eliminating their problem?
  • How will my offering positively impact my clients in deeper ways – personally, professionally and financially?

When you can clearly define the problem you help your clients solve, and how that positively affects all areas of their lives, you are able to see the true value and deeper transformation you provide.

This takes a little digging and it’s not usually readily visible to experts and coaches but if you do some digging for it – this will transform you business and allow you to get higher quality clients who are committed to benefitting from your work.

3 steps to create your high-value, high-ticket offering so that you create more income.

First, you need a focused, differentiated high-value offer that helps heal your customers pain or solves their problem.

Second, you need a system to find people you can help.

Third, you need a simple, powerful and low-tech strategy to sell your high-value, high-ticket offering, so you can generate income quickly.

This low-tech sales strategy means adopting a simple and powerful new approach to selling your offering.

I call this selling as The Healer.

Are you selling as a Healer or a Warrior in your business?

One of the most significant areas of change I find most entrepreneurs desperately need is directly related to their mindset and method around selling.

Time and time again, I see entrepreneurs selling from an place of need or fear. This happens a lot when experts are in the trading hours for dollars trap and in the middle of the feast or famine roller coaster.

This is the worst mindset and approach to selling. It’s ineffective and disempowering to all involved.

Selling from a place of need and fear is uncomfortable for everyone and leads to poor results.

The people who need your products and services the most are often repulsed or offended by this approach. They walk away from a product or service you’re offering that would really help them just because of the method you’re using.

In the end they don’t get what they want and need. You aren’t making the positive impact in the world you desire. And your business is losing money.

As an entrepreneur you are a leader.

You have the choice to be the type of leader you want to be. And you have the choice to determine what kind of experience your customers have. vedic texts talk about 2 types of leaders

In the ancient sacred text from 1000 BC, The Vedas… there are 2 types of leaders. The Warrior leader and the Healer leader.

When your ONLY goal is to try to make a sale, you position yourself in an adversarial role and are perceived as pushy.

You become the Warrior.

When your goal is to help someone overcome their pain or solve a problem, you’re coming from a place of love.

You become the Healer.

(Note: Want to calculate how many new clients you’ll need to hit your income goal once you start making your high-value, high-ticket offers as a Healer? Click here to use the Reverse Engineer Your Income Calculator™ absolutely FREE!)

Warrior Selling.

Everyone knows this type of selling.

The used car salesman.

pushy warrior wellingPushy, argumentative, someone usually wins and someone usually loses in this approach.

Sounds like “coffee’s for closers!”

Feels like “hustle, hustle, hustle!”

Looks like “Buy now, buy now, buy now!”

This old way of selling is stuck in the past.

The Warrior is selfish and needy. The Warrior’s goal is to close the deal at all costs. There’s no concern for doing what’s best.

The Warrior uses all methods available regardless of the consequences. The end result justifies the means. A win-lose relationship is just fine, as long as the sale is made.

Healer Selling.

Or you can choose to be the new type of entrepreneurial leader that is emerging – The Healer.

Healers help their prospects overcome their pain. They speak and act from a place of compassionate empowerment.

The Healer is strong, honest and firm and acts with the interest of all parties in mind. For the Healer the only result that is acceptable is the win-win. The outcome must benefit everyone involved. Otherwise no offer is made.

The Healer’s inner strength and confidence allows for complete honesty.

The Healer’s goal is to give the customer an honest assessment of the cause of the problem and a path to follow to overcome it.

They know they have the answer to a better way of life, and they want to help.

a sacred invitation to growThe Healer gives a sacred invitation to the prospect to COMMIT to their own growth by investing in themselves.

Once the sale is made the Healer is committed to giving more in value than they ask for in return. This commitment guarantees the further expansion of well being in world.

This is a loving, nurturing, and sacred selling method. It honors the energy of all involved.

It’s totally different and a WONDERFUL sales process.

It is about SERVING.

It’s about healing.

It’s not about being pushy.

This new way of selling is the future.

When you make your offers as a Healer, you are able to sell and serve with your high-value, high-ticket offerings.

The most exciting part of this is that any expert can easily learn to sell as a Healer as long as they have a few key essentials in place.

key 1Your expertise solves problems.

First, you must know that your expertise helps solves a problem for your ideal clients. There can be no doubt.

If your product and service isn’t the perfect fit for the customer, no offer can be made. Period.

Let me warn you about worrying whether you or your expertise is “enough”. You do not have to be the ULTIMATE expert to launch a high-value, high-ticket course or program. You can launch your course to those who have less expertise than you do.

Imagine that there is a scale of expertise from 1 to 10. 

ladder of expertise

1 on this scale is someone who is beginner.

10 is the highest level of expertise achievable. The Master.

When it comes to riding horses, I consider myself a number 7 expert. My riding teachers Bi and Sofia Valenca are 10’s in riding expertise. They’ve trained the horses of Cavalia, Apassionata and last year did a spectacular riding performance in Versailles. 

As a 7, I can and do learn a lot form Bi and Sofia.

But I give riding workshops where I teach too. People who come to me are at a level 2-6 in their expertise level. So, although there are experts who are more skilled and knowledgeable than me, I am still an expert to many people and have value to share that will help them.

Even if you’re not a Master yet, there are still tons of people you can share you knowledge and value with. They’re waiting for you to create your unique offering and help them.

key 2Always give more in value.

Secondly, you must be committed to giving more in value than you ask for in exchange for money. Value is measured by what the customer receives in results versus what they pay to purchase your product or service. The customer must achieve a positive return on their investment.

I’m not in ANY WAY suggesting that you should lose money to make a sale. Remember the outcome of the transaction must be a win-win. You deserve to profit from the exchange. 

As a Healer you’re operating a business based on giving more in value than you receive in money.

Your high-value, high-ticket offering will do this when you are focused on healing the pain or fixing the problem your customer has.

As a Healer you can heal your part of the world with your business.

A business of sincerity.

A business of love.

key 3You must sincerely care.

Third, you must care about your clients and their success. When you adhere to both the first two critical keys, you’ve satisfied the third.

Your business is about SELLING and SERVING. Period.

There are so many incredible experts, coaches and healers who are still struggling to make the income they want and deserve.

Are you one of them?

Do you KNOW you aren’t helping as many people as could be or really want to? If you don’t know how to sell as a healer, you’re probably still struggling to make the big impact and the profits you want.

There are a lot of experts who are creating tons of content and giving it all away for free. There are a lot of experts who are struggling and want to make a bigger impact and achieve the freedom they want.

your business is about selling and serviing

The fact is there are a LOT of people with great expertise and a desire to help people. 

There is, however, a shortage of experts who can SELL and SERVE.

If you’re an expert, you should NOT be struggling to have a business you love. It breaks my heart to see experts like you missing out on your opportunity to help more people who really need it because you’re stuck in the past using the old way of selling.

To discover how to sell like a Healer, you must know that your expertise helps solve a problem for your ideal clients. You must give more in value than you ask for in exchange for money. And you must care about your clients and their success.

When you approach selling in this way, everyone walks away feeling great, and you make a tremendously positive impact in the world.

(Note: Want to calculate how many new clients you’ll need to hit your income goal once you start making your high-value, high-ticket offers as a Healer? Click here to use the Reverse Engineer Your Income Calculator™ absolutely FREE!)

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8 Comments

  1. Susan on May 2, 2016 at 11:31 am

    Maritza, I create my products, review them over and over until I am sure I am giving great value and then I start feeling insecure about asking for what I think my product is worth. For this reason I also delay the launching of each product while I work on my mindset, I revisit the value I’m giving and I know my pricing is too low and then I feel a little resentful because I’m not getting what I feel is fair. I need to become a confident healer.

    • Maritza Parra on May 4, 2016 at 11:50 am

      Susan, Perfectionism and fear of pricing are 2 of the things that can stop you getting your offerings out there in a big way… It’s better to have your product out there helping someone (and if it’s a virtual offering, you can always upgrade or add to it later if you want to). Launch it and be courageous offering it. That’s the only time you’ll discover what, if anything, you need to tweak to make it better and make more sales.

  2. Jodi on May 2, 2016 at 4:26 pm

    This came at the perfect time as I polish off some old offerings and begin to think of how I will market them. The first step is to check my mindframe and remember I am a healer. From there sharing what I have to offer will be a no-brainer!

    • Lian on May 3, 2016 at 7:55 am

      So true Jodi – a perfect timing for me too as I am creating new content and offerings to add on as well. We ARE healers and what we offer is of great value! 🙂

      • Maritza Parra on May 4, 2016 at 11:53 am

        Lian, yes your knowledge, experience and expertise already helps so many via your blog. Excited to see you bring new offerings to your people.

    • Maritza Parra on May 4, 2016 at 11:51 am

      Jodi, yes, YOU are definitely a healer. Excited to see you rolling some new offerings out!

  3. Lian on May 3, 2016 at 7:53 am

    This is a perfect description of the common struggle of an entrepreneur. An all too well known question we ask ourselves every day and fear to allow ourselves the expansion that we want. Your article truly hit the core. I am a healer, a great one too, what I offer is unique and priceless in it’s value in the transformations of peoples lives! I’m printing and posting this article on my bulletin board to remind myself – Thank you!

    • Maritza Parra on May 4, 2016 at 11:53 am

      Aww thanks Lian! <3

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