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The Power of Super-Niches to Accelerate Your Email List Building

finding your niche and super-niches for email list buildingMost people know the importance of choosing a niche, and there’s a marketing saying I’ve heard it from many times – “If you’re marketing to everyone, you’re marketing to no one.”

Finding and uncovering the super-niches in your business will make your email list building a more targeted and effective process.

1. a good list building offer is:

  • something that is valuable
  • something that is easy to consume and easy to create. It doesn’t have to take a long time to create something GREAT.
  • relevant to your products and services – how your list building gift relates back to and flow logically toward your paid products and services?
  • specific and focused Your subscriber should be able to get value out of your free gift in the first few minutes of getting it into their hands.

So the definition of a good list building offer is one that is valuable, laser-focused, super-niched, easy to create and consume.

2. What is a super niche? A super niche is a niche that is laser targeted and much more specific than your overall customer niche. It identifies a smaller segment of your overall niche or target demographic.

3. Why you need a super niche. You want to solve a precise problem with your unique solution that is tailored to an individual or small segment within your overall niche. Identifying these super niches allows you to tailor your list building offers to that targeted super-niche. When you can be that precise with your messaging, you speak directly to your intended audience. The power of your messaging comes from this direct communication and the attention you give to that smaller group’s needs.

When you can build your free list building gift offers around a super-niche, your list building will be much easier and faster.


  1. Dean Patino on April 20, 2015 at 10:08 am

    Thanks for the scoop on super niches Maritza! Surely a great way to combine the power of a message to a very targeted group that will resonate with them to take action. More great info inside this podcast episode, thanks for the valuable insight you shared!

  2. Lori J. Isenstadt on April 20, 2015 at 10:16 am

    Thanks for the definition of super niching. Just when I am getting use to “niching”, here is a way to go even deeper with “super niching.” I was listening to a podcast and one of the speakers used the term….”there is riches in the niches.” Not that the money should be the primary motivating factor, however, it definitely made the point.

  3. Jodi Flynn on April 20, 2015 at 12:28 pm

    This is such a relevant topic for me as my audience has a variety of needs. Though the needs are somewhat similar I know it would go a long way to drill down, be specific and use the key words that have meaning for each group. Super niches are such a new topic for me – thank you, Maritza for going into this a little bit more.

  4. Nerdy Creator on April 21, 2015 at 12:10 am

    Maritza, ever since I know you, I’ve been into niching down my niche. Thanks for introducing the superniches idea to me. I have some more ideas lately on how to niche my niche further.

  5. Frank Bria on April 21, 2015 at 2:10 am

    You’ve helped me so much on list building! So cool. Still refining and still learning, but it’s all about the niche!

  6. Sandy Rakowitz on May 7, 2015 at 6:22 am

    Thanks Maritza for “SuperNiche” terms and definition. I’ve been intuitively doing this, great affirmation with ideas of delving deeper – as always you give such clarity!

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