In this episode, Tara Reed of PivotToHappy.com talks about turning a painful life event into a business that supports other people going through the same thing.

When her family realized her father has Alzheimer’s Disease, Tara went into “research mode” to help her family cope – and eventually thrive. She is a natural researcher and organizer, quickly becoming an expert in how to support Caregiver’s who have a loved one going through the Alzheimer’s and Dementia Journey.

She wrote and published a book resource “What to Do Between the Tears: A Practical Guide to Dealing with Dementia or Alzheimer’s Diagnosis in the Family” that has received acclaim by Caregivers. Interestingly, she found her book being used as a resource in Alzheimer’s and Dementia Support Groups.

An Underserved Community.

What Tara didn’t realize when she began this journey was the sheer numbers of Caregivers on this journey. 

Every 66 seconds, someone in the US develops Alzheimer’s. Alzheimer’s is the most common form of dementia and for every person with Alzheimer’s, it is estimated that 1-4 family members are involved in their care.

Most of these people feel isolated and unsupported. What Tara was clear about is that she wanted to create a NEW way of supporting Caregivers through this time. This is not your typical “raise awareness” and fundraising for a cure site. This is about giving real resources and support to a very underserved segment of our population. And one that, until a cure is found, will continue to grow.

Tara created a business to support Caregiver through the emotional upheaval into finding balance and control through a difficult time. Her offerings include coaching, online events and workshops, creativity-inspired offerings, Self-Care information and ways to connect for the Caregiver.

In addition to sharing her journey to turning a painful life event into a blessing for other Caregivers, in the episode Tara also shares her top tips for people who want to turn expertise learned through experience into a business.

Find out more about the PivotToHappy.com resources and support at PivotToHappy.com/support.

Tara Reed’s Big Why.