Product Creation Advice – 7 Secrets to Borrow Someone Else’s Expertise & Interview Your Way to Info-Products

Many times when people decide they want to create information products, the first thing that stops them is not feeling like enough of an expert or authority in any subject. If this is the case, my answer is to create a product by interviewing other experts.

Interview Secret 1: Borrow Expertise
When you become the interviewer, you automatically become an authority on your subject. Napoleon Hill was not successful or a millionaire when he began interviewing people for the classic book Think and Grow Rich, but he became an authority on the success mindset.

Interview Secret 2: How to Choose Your Potential Interviewees
You must be clear about who your target audience is and what they want to learn. Find people who are being successful doing that and those are your perfect potential interviews.

Interview Secrets 3: How to Actually Ask for the Interview
Have a clear benefit for the person you’ll be interviewing. Craft a 30 second pitch to show them it would be a win-win situation. If you go to live events where you could actually meet some potential interviewees, go up and ask them for the interview then and there. If not, you may have to get through some gatekeepers, but be polite and follow up, don’t give up on the first try.

Interview Secret 4: How to Get Past the First “No”
The first rule of a great interview product is you must get over the fear of just asking. The worst thing people can say is “no” and most times people will actually say “yes”. If you do get a refusal, just keep moving forward. Don’t let it stop you.

Interview Secret 5: Always Be Ready
You never know when the perfect interview will occur. Always carry your list of questions and a recorder. Being prepared also helps you to actually be completely present during the interview, instead of panicking and formulating the next question instead of paying attention and making magic during the interview.

Interview Secret 6: Recording Your Interviews
If you are interviewing people in person, use a handheld recording device or a small USB video recorder. Be sure there is not too much noise in the area so your recordings will be clear. IF you are recording over the phone, thee are several free online recording services you can use and end up with a digital recording of your interview.

Interview Secret 7: Creating Your Money Making Information Products
This is where it gets incredible! There are so many different things you can now do with your interviews. Turn the audios into downloadable mp3s and physical audio CDs. You can have the audios transcribed and turn that into an Ebook or a physical book. If there are video interviews, you can turn those into online streaming video or physical DVDs. The best part is all these products can be created from the comfort of your own desktop or laptop.