I help women entrepreneurs transform their relationship to money - FOREVER.

I help women entrepreneurs transform their relationship to money - FOREVER.

brushstrokes

About Maritza

underline_green_180x54

I'm an entrepreneur, certified coach and creator of Heartwork Journaling.

I learned to sell as a horse-crazy teenager. I learned to sell - what I would have done for free because I loved it so much - when I my sold my horse show as entertainment to a local attorney.

My farm Andalusians De La Parra grew through breeding, training and selling horses. This helped me get great at sales, asking for money and negotiation.

All the hard work of training and traveling with my horse show led me to finding was to turn my knowledge into products that didn't require my time.

I had to overcome people pleasing behaviors, my thoughts and limiting beliefs about money and the socialization women experience around money.

I help women entrepreneurs overcome socialization and the negative emotional charge around money so they can make more money.

 

1975

Got my first horse.

1977

Dove into classical dressage and got the opportunity to learn from Maestro Nuno Oliveira in Portugal.

1979

Began performing free horse shows for fun. 2nd gig was for the South Texas Epilepsy Foundation.

1982

Sold my first horse, a mare named Blue.

1983

Got brave enough to ask for $500 for a horse show.

1984

Started breeding Andalusian horses, teaching riding lessons & training horses for others.

1986

Won International Andalusian Horse Association National Championship with Primoroso II.

1988

Got paid to travel US with my Dancing Stallion Horse Show performing at Kentucky Derby, the Belmont Stakes & for the Royal Lippizaner US tour among many gigs.

1989

Featured in Robert Vavra’s books including “Horses of the Sun.”

1991

My stallion Boticario De La Parra won the U.S. National Championships!

1993

Breeding & training business grew to over 50 horses. Began learning direct response marketing methods to sell horses and market horse show to cut down on traveling.

1999

Hired by Columbia Pictures to do a film wrap party for the movie “All the Pretty Horses” starring Matt Damon and Billy Bob Thornton. Got to meet both of them!

2000

Started a bath & beauty products side business. Took products to Dallas Market Center. Very few sales. Determined to succeed next year.

2001

Learned how to use story to sell my products. Returned to Dallas Market Center with new marketing. Sold out entire inventory.

2004

Sold bath & beauty products recipes & database to private label company for a sizeable profit.

2005

Divorce. Panic attacks. dove deep into self help, meditation and creativity to get rid of panic attacks.

2006

Started Meetup group about Law of Attraction. Only 1 person came to 1st event, but stuck with it. Meetup group grew to thousands, started coaching & created info products.

2007

Interviewed by Oprah for Oprah & Friends: The Soul Series. She wanted to know how regular people use LOA. Because of my huge Meetup, they called me. Crazy, right!?!

2008

At the request of Meetup group members, I expanded my business to include direct response & online marketing coaching.

2009

Over next few years, invited to be speaker at the Canada Marketing Summit, GKIC’s Women’s Business
Makeover Events, Dan Kennedy’s Superconference & Info-Summit, eWomen Network’s Annual meeting and the National Speaker’s Association, among many others.

2012

Embark on philanthropic mission to Uganda to improve medical care and schooling for disadvantaged children.

2014

Launch Business Vision Board Workshop with simple creativity, goal setting and planning lessons and receive immediate, overwhelming positive response.

2017

Launch Heartwork Journaling creativity and empowerment livestreams. 

2018

Published Heartwork Journaling

LEARN MORE
Web
horsey
Web
Web
Web

Want more clarity and courage to make your big dreams a reality? Join me for Heartwork Journaling lessons!

about_mobile_row2

Want more clarity and courage to make your big dreams a reality? Join me for Heartwork Journaling lessons!