I’m so glad you’re here!
This is one of my horses named Conquisto.
You might be wondering…
“Ok, Maritza, he’s cute, but what does a horse have to do with creating the business of my dreams?“
I’m glad you asked!
The answer will bring you more customers and, even better, more REPEAT customers to your business.
The answer will mean the difference between struggling in your business and having a business that makes you want to pinch yourself HARD every, single day to see if you’re dreaming.
How list building will change your business (and life)
Or, What Does a Horse Have to Do with Building Your Email List?
I’ve been horse crazy my entire life. They are all I talked/ thought/ dreamed about.
Thankfully, and probably to stop me from driving them batty, my parents broke down (and could finally afford to) get me my own horse.
Talk about heaven!
I spent all my free time with my horse and the other horses in the local barn.
How “reality” started to crush me.
In high school, I got a real job. There was gear for riding, toys for my horse and lessons with great dressage instructors I wanted – those all cost money.
My first job was working at a local laundry mat.
It started to crush my soul.
I’d been lucky enough to be able to spend my free time taking care of my horse, learning everything I could and trying to become a really good rider in dressage (the kind of riding I chose).
After a few weeks of smelling chemicals and being in an environment I hated, I had a realization…
Unemployable. (Sound familiar?)
Have you ever felt that way? I couldn’t stand taking orders, the negativity, the dreary environment. Looking back, it was a huge blessing because I was going to do whatever it takes to find a way to do what I love and get paid for it.
No one believed in my dream.
No one thought it was possible.
I created my Dancing Stallion Horse Show with my brother and some friends who were also horse crazy. I did the choreography, planned the costumes and found us the paying gigs.
We traveled all over the country (and to Europe to perform once!)
It was like being in the circus.
I’d done the “impossible”. Created a business I loved and would do for free, but I didn’t have to.
I got paid very well to do our exhibitions.
Over the years, all of us in the show got married. We traveled a lot less and did all our shows at home in San Antonio. I learned the principles of direct marketing and targeted meeting planners and convention planners who were bringing their events to the city.
Eventually, we did all kinds of events… weddings, convention gala events, fundraisers, political campaign entertainment and even film wrap parties.
I got to meet Matt Damon, Billy Bob Thornton, Penelope Cruz and even the guy who played Elliot in E.T. It was awesome! I got to plan big parties, choreograph my riding show, be the “star’ of the show AND get paid handsomely for it.
Failure is the seed of your greatest success.
Everyone in the show started growing their families, except my then husband and I.
Finally, we went to a fertility clinic. Our doctor told me to stop riding so we’d have a better chance of conceiving.
I slowed my horse show and event business to a halt as soon as I’d finished all my commitments.
A few years later, I found myself getting a divorce.
No business, no husband, no baby.
My second real job – ever.
I had to get a job. I started having panic attacks and doubting my entire life.
Thankfully, the experience led me to look inside and grow from the inside out.
Another thing I’m so thankful to this day for is my horse website I’d paid a pretty penny to create years earlier.
I had been writing a newsletter for other horse crazy people who subscribed on my horse website.
To this day, I don’t remember how on earth I knew to start building my horse email list…
And I’m so incredibly thankful I did.
Find out what your people want.
I had been writing a weekly email newsletter and building a relationship with them.
One day, when I was worried about whether or not I would have to sell my horse – this thought popped into my head.
“What if you offer your list something to buy?”
But what? I thought they would be the best people to know what they would want. I sent them a survey.
They told me exactly what they wanted.
I did a teleseminar.
I reported the results of my survey.
I made an offer.
(I was so nervous making the offer, I was sweating like crazy)
I sold $29,746 that day.
To tell you that this changed my life is an COMPLETE understatement.
It rocked my world.
It shifted my perspective of what’s possible.
The Power of Leverage and Duplicating Yourself.
I didn’t have to book a gig.
I didn’t have to write up a contract.
No long hours training and choreographing a show. (I loved it but it was still a lot.)
Not even having to put my makeup on, not having to put on my riding outfit, no having to trailer my horse anywhere.
It gave me the ultimate leverage (maximum results and profits with the least amount of effort.)
What can you do when you build your email list?
- Sell more products and services
- Fill your online events
- Fill your in person events
- Sell high ticket items (I’ve sold horses from an email to my list.)
- Sell low ticket items
- Build your email list from traffic from other online platforms
- Sell more and increase your repeat customers (increase your overall customer value)
You create a sellable business asset.
Now, you might think:
“Well, sounds like you got lucky.”
But this isn’t the only business I’ve had success with building an email list.
I’ve also done this with a bath & beauty products business I created in the 1990’s.
It was an organic bath & beauty products company based on recipes from my grandmother, great-grandmother and great-great-grandmother.
I took the company to the Dallas Market Center. I got my brand into luxury spas and boutiques.
It was so fun! However, after several years of a lot of success with this business, I had a few realizations.
I did not want a company with a lot of employees I had to manage. To continue growing meant adding full-time employees (and managing them!)
So, I made a decision and I put my company up for sale.
The crazy thing is… The real value in my company was because of the wholesale clients and online customer email lists.
I sold the company for mid six figures. It cemented for me the incredible power of building an email list of subscribers and customers.
This year I launched a luxury camping/travel gear brand on Amazon (yep, that little shopping site). The #1 goal is to transition buyers from the Amazon platform onto our email list. Why? So we have a list of people who want what we have to offer. And when we launch new products or new product variations, we makes sales quickly and instantly by sending an email!
Why you need a list (as soon as humanly possible).
Not sure how building your email list can help your business? (Or maybe you’re not sure exactly what a list is yet or exactly how it can help you?)
If that’s you, watch this video below for some clarity on exactly how to get maximum results and profits in your business with the least amount of effort.
Yes… I know. It sounds like hyperbole. I can assure you, it’s not.
Regular people are having amazing success because they focused on building their email list.
You can, too. Click the play button now to discover how building your email list can transform your business.
For my resource “157 list building ideas” that will give you great ideas that are working right now – in different industries – sign up below!