I’m grouchy.
A couple of weeks ago, I attended a Mastermind meeting with some incredibly successful entrepreneurs making millions a year… The very last person who shared told us all a very different story. Instead of focusing on ONE business and becoming successful at that, he had been trying to branch out to 5 different business niches over tha past couple of years. It was no surprise that he was making absolutely no money.
In fact, he was in a really bad place.
We all gave him tons of advice and asked him to please email us with what he promised he was going to do with the advice. (Million-Dollar advice from all of us, I might add)
We haven’t heard from him.
These are my thoughts about chasing too many businesses at once. Jeff filmed this at our Beach House on the balcony, so it’s pretty darn loud (and actually inspired me to begin using the Kodak Zi8 with a lavolier mic – which works incredibly – so please excuse the windy-ness)
We were just talking about this and it made me so angry and sad and so Jeff said “Let me just tape you on your rant…”
I suggested he begin with ONE niche, one way to add value, one product… ONE and then use Twitter, Facebook, YouTube, Ezine Articles (They’re all FREE!!!) to drive traffic to the site wherever his optin page (and offer) are… AND to stop thinking it will be INSTANT. Everyone thinks you can just slap up a page with an offer and (theme music to “Field of Dreams”) they will come… and if they come… they will buy…
Not so much.
They probably won’t buy at first, so you must Look at what’s really happening (Google Analytics can help you with that), see where the breakdown is happening & TEST.
* Are they coming to your site and not signing up? Change the optin offer to a more compelling & juicy one.
* Are they not buying, once they’re in your list community? Talk more about the benefits… Really do your homework on this one. Find some case studies so people can see the results.
* Are you doing any live online events so people can get to know you? Use a free teleseminar line or try the free trial of a webinar service (and be sure to press “record” to have something you can use over and over…) and do your presentation over and over until you nail it.
* Play the theme song to Rocky (or whatever moves you) to get pumped up each morning and keep moving forward with focus and faith.
Have you had failures…?
C’MON… it’s time to get over it and do whatever it takes to move forward. We all have. The most successful people have also had the most failures.
During that Mastermind, I got out of my chair several times, my arms swinging wildly, my voice getting louder trying to get him to see that he’s been chasing too many things at once… no wonder he’s not getting ANYWHERE.
Your past failures (and even your wild successes!) do NOT define you. The only thing that defines you is what you choose to do NOW.
This morning, Caleb and I were playing with the guitar Santa recently brought him..
We used a Flip video, a green screen, istock video & screaming fan audio and edited in Sony Vegas movie studio!
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Schedule a free live event on your topic
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Become a “Recovering Perfectionist”
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Use lost opportunities to move you to action
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Turn your tragedy into someone else’s triumph
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Recruit your best friend
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Announce it
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Interview people
Invite people to your event, record the entire thing, hand out feedback forms to get testimonials for future use and to improve your training.
If you try to have the perfect conditions, perfect time, perfect budget, perfect anything you will most likely never create a product. Perfect never comes. When you begin to engage in perfectionism, think of a painter. A painter never gets to “perfect” because it’s all relative. Learn to drop the paintbrush or you could just keep painting forever.
We’ve all had the experience of seeing a product or service we thought of but didn’t take action on. Use the hidden costs of that lost opportunity and use the loss to move into action now.
What failures have you overcome? How can your experience help other people? Share what you did to help other people avoid or recover from the same thing.
Ask your best friend to interview you to get your valuable information out of your head. It’s always easier to share information with a real person rather than do a monologue. If no one’s available, paste a photo of your friend on your monitor, begin recording and pretend you’re explaining the information to him/her.
Announce when your product will be ready. Ask customers what they’d like it to include. If you don’t have customers and clients yet, announce your intention to someone you care about to help keep you accountable.
Find experts you’d like to learn from and ask them for an interview. Make sure you clearly communicate the purpose of the interview and let them know how it can benefit them. Just ask… the worst that can happen is a “No” and if that occurs just move on.
“Life begins at the end of your comfort zone.” –Neale Donald Walsch
And now I would like to invite you to claim your Free Instant Access to my “Easy Product Creation Secrets” Video when you visit http://www.ProductCreationBonus.com
From Maritza Parra – The Product Creation Queen and Easy Online Marketing Training
Your Article Resource Box – The Secret to Getting the Most Traffic From Each and Every Article
Article Marketing is the number one source of free traffic on the Internet if you get your Resource Box right. Get this one wrong and you have wasted all your time. Get this one right and you have got it made!
What a Resource Box really is
Call it a Resource Box, Author Bio, etc., what it really is is your opportunity to create a compelling call to action for your reader. Even though it is called an Author Bio, it is not the time for you to tell the reader all about you and convince them you are an expert. In fact, if you have not demonstrated that you are an expert in your article, it is way to late to try to do it now.
Even though it is an official Call to Action, I like to teach my students and members to use what I call “invitational language” in their Resource Box. Invitational language can be something as simple as “and now I would like to invite you to…” and then name the next action you would like them to take. This is as opposed to something like “get this great new product now and all your problems will be solved by morning and if you don’t you will be broke forever!”
Sure I’ve exaggerated a bit, but not by much.
Here’s how to do it
You want the Resource Box to Click here to read the rest of the article
Twitter is one of the best Social Marketing tools to use to build your traffic. When done right you can literally send lots of traffic wherever you want it to go.
One of the best places to invite your Twitter followers is to an opt-in page where they can get more great information from you in exchange for their email address. In this article we’re going to take a closer look at how to invite your followers to your opt-in page.
How to Do It Wrong
* The best way to guarantee that no one will visit your opt-in page from Twitter is to burst on the scene and begin hammering people to opt-in to something before you have established and built any kind of relationship at all. This is the fast road to being ignored and unfollowed on Twitter.
* Another way to do it wrong is to only extend an invitation every now and then. Twitter is a constantly moving environment and if you extend invitations only infrequently, many people will miss them and your message.
* And yet a third way to do it wrong is to leave out the benefits the prospect will get when they opt-in. These are the invitations that look like this “Go to MyGreatWidget.com to get my great widget.” I can hardly wait to get there…
How to Do It Right
* First of all, Read More→
| Are you one of the millions of people who make New Year’s Resolutions? Are you also one of the millions who wind up breaking those resolutions?
Here are the the top 5 resolutions that come up consistently EVERY, single year:
Unfortunately, most people must keep making these same resolutions because they fail to plan! So we decided to celebrate the New Year a little differently than most! |
 New Year 2010 |
Jeff & I will be doing a completely FREE Live webinar on New Year’s Eve to celebrate everything we’ve created this year in life & our businesses AND to help you PLAN for SUCCESS in 2010…
Save your Seat for this live New Year’s Eve event here
There will be no selling during this event, only solid online strategies you can USE and a celebration for high achievers and people who want more success in 2010! Hope to “see” you there!
| It’s Christmas and I’m spending it in a beautiful 3 story cabin in the Blue Ridge Mountains with Jeff, the boys and our dogs!It’s great (& necessary) to take some well-deserved time off to spend together and appreciate all the blessing we’ve created over the last years…
One of the things that have helped us both is the ability to create several online businesses, so I thought a great gift for my subscribers and readers would be… The 12 Free (or Very Low Cost) Product Creation Resources of Christmas! |
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12. My favorite place to get ecovers, ECoverArt.com has rolled out a brand new website called http://MyEcoverMaker.com You can make beautiful Ecovers for all kinds of products and ot’s 100% free! I played with it and the service later emailed me a brand new ecover I designed.
11. I’ve been using Photoshop for many years. I purchased it (expensive!) because I couldn’t afford a designer to create the labels for my bath & beauty products so I decided I would learn it and it has been one of the best things I’ve ever done. There’s a fabulous online service that allows you to do most of the same things to create and edit graphics… http://Pixlr.com <== What a resource! Have fun creating your own “add buttons like the ones I have on this site, or editing your photos to fit your website, or add your website name to your graphics!
10. In 2010, if you’re online… you MUST learn to use video. It is simply not an option any longer… AND there are several ways to do video at low cost. You can always use your computers webcam, the video option if you have one on your phone or buy a low cost flip video at http://TheFlip.com (or google/Ebay for a slightly used one. You don’t NEED the HD version to create great video infomercials or trainings.
9. A FABULOUS resource when you’re first beginning to use video is http://CuePrompter.com I was very nervous in the beginning when using video and I would always forget 1/2 of what I wanted to say, until I found this online teleprompter. Just tape it (yes, tape it) to the cover of your laptop, where the “eye” of the camera is directly above the screen, cut and paste your copy into this website, when you’re all ready, hit F11 on your keyboard for an “extra trick” to make it even easier (you have to try it to see what I mean) but this can make you go from looking like a video newbie to an online broadcast professional.
8. Once you’ve created your video, PC users can use Windows Movie Maker which is on most PCs free. Sometimes it’s a little hidden, just look carefully in all your Programs to find it. If you’re on a Mac, you can use iMovie to do editing! It’s free.
7. Once you’ve finished your awesome video, now what?! Well, you have to get it in front of people! Upload it to your You Tube channel AND use Tube Mogul to send it to even more video sharing sites. http://YouTube.com and http://TubeMogul.com
6. To create Audios or do Teleseminars there’s http://FreeConferenceCalling.com This is a free conference call service that allows you to record what you say. If you’re the only one on the call, it won’t record, but just use your cellphone to call in and allow recording or get a friend to call in. You can do group calls and create products with this service. I’ve got a course called Teleseminars Made Easy that shows you how to use Instant Teleseminar (a paid service) which gives tips on why & how to use Teleseminars AND shows you step by step video how to use FreeConferenceCalling.com Here’s my special page for the course at a Christmas price!
5. If you have an iPhone, you must get this fantastic (and Free!) app called Dragon Dictation. It lets you dictate and gives you the text to email. Great for sending messages easily and I even experimented last week dictating my “tweets”!
4. Wordpress. It’s amazing that you can get Wordpress allowing you to have a website, just like this one easily and without needing to know html, that super tech-geek language that can be scary and confusing to us regular folks… Get a low cost domain name, low cost hosting like Host Gator (that is my affiliate link!) and voila! You can have a website up in the few clicks of your mouse…
3. Wordpress plugins! A must have (that’s also Free!) is the WP Easy Uploader. I also love My Page Order, Backup to name a few! All you have to do is “google” those names and you’ll find them.
2. Once you have your website up… what else do you need? Well, against popular belief, simply putting up your website does not guarantee you’ll have traffic. Use services like http://EzineArticles.com http://ArticlesBase.com http://Twitter.com http://YouTube.com http://Facebook.com to send targeted traffic, people interested in what you have to offer to your site…
And the # 1 Free Resource you have to create your money-making products is… *drumroll*
1. YOU!
You creativity, your resourcefulness, your passion, drive, ability to learn AND your willingness to get out of your comfort zone and do whatever it takes…
and stop talking about what you will do and actually do it…
even when you feel the fear.
Courage is like a muscle. The more you use it, the more you have. Merry Christmas, Happy Holidays and Happy 2010!
