How did I become the Product Creation Queen?

I’m an author, speaker and trainer who’s passionate about helping people empower themselves and take their ideas out of their heads and turn them into products whic is basically what I’ve done my whole life… without really knowing it until the last few years!

Absolutely unemployable…

There had to be a way to turn my passions into money! It began with product creation as a teenager, I created the Dancing Andalusian Stallion show. Basically, I was horse crazy and wanted to find a way to do it “full time”! I organized my borther, Rafael, and two other brothers, Paco and Mauro Alamilla, into the group and I created interesting choreographed moves with the horses to music…

The Dancing Stallion crew during a photo shoot for reknowned equine photographer Robert Vavra (yes, they all complained about being second fiddle, my poor brother even got his head cut off!)

The shows were a hit and we were invited to travel all over the country doing the Dancing Stallion Show… each summer we would spend a few weeks doing special exhibitions for the Kentucky Horse Park and we performed for the Belmont Stakes, the third race in the Triple Crown, for many years… I  even got to “take the race out” a few times, riding in front of thousands and thousands of screaming people as the racehorses filed past the stands behind me…

Then everyone started getting married (all the guys!) and having families and “traveling in a circus” didn’t seem so appealing… so I decided to begin marketing the show to conventions and meeting planners in our city, San Antonio, which is a great convention and tour city. People paid me a lot of money to come, see the show, have dinner and have an authentic equine experience… I began employing the guys because I put everything together with the planning, caterers, mariachis, etc, so my first big ticket item was born…

Creating Opportunities…

We were having a lot of fun with the show, but when you do the same thing over and over and over… it’s nice to add something new to the mix. One day I was watching a spanish language tv and I saw a guy riding these kinds of horses singing and I said “That’s it, I’m going to learn to sing and sing on horseback! Did I listen to my choir teacher who kicked me off the choir? No! I just found a great singing coach and got to work! I added singing to the show and…

It was a hit with the audiences! That's me riding Boticas with my Madonna-style mic.

During one performance, the “Johnny Carson of Latin America, Alphonso Lizarazo was there and he asked me if I’d be interested in going to South America and doing an album with him… and I did! It was an amazing experience… being in the studio with incredible salsa players, some of them from the group Alquimia… Here’s one of the songs on my album… a salsa-style remake of Gloria Gaynor’s I Will Survive, half English & half Spanish…

Album Cover (I look mean, but they liked it!)

Click Here to hear my salsa version of Gaynor’s “I Will Survive”

I can’t listen to this song without dancing!

Listen to the groove, the percussion, the trumpets, all real instruments & many days in the studio!

Face Your Fear & Do It Anyway…

Was I shaking in my boots the first time I walked into that Latin America studio…? Heck YES! Professional musicians and out of my comfort zone but it was opportunity not to be missed and I had the time of my life… little did I know that I would really be “singing this song” later when I went through my divorce..

Learn to Make Things Extraordinary…

I slowly realized that since what I had created was out of the ordinary and I really focused on the story of how I created this as a teenager and we’d raised a lot of money for charities like the American Heart Association and Special Olympics over the years, I could charge a whole lot more and clients wouldn’t bat an eye… where else could they get this…? And that’s something I try to create with everything, extraordinary experiences for the end user. And learning firsthand that the marketing saying “facts tell and stories sell” is true!

Welcome to My Hacienda…

Me and "Q" my Champion Spanish Stallion