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30 Days of LOA – Webinars for #ListBuilding & Selling Your Products & Services
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Webinars are the #1 tool online for building a highly responsive list community, creating a strong web presence, creating great info products, and making great profits without being salesy. There are 2 kinds of webinars I love doing…1. List building webinars… These are regular online events that are designed to highlight your expertise and build trust and authority with your prospects. You want to identify a pain point with your prospect and design a webinar that will help them solve a part of that pain point. Put invitations to your event everywhere. |
Just like you reverse engineer your list building gift so that it naturally flows into your products and services, you want to do the same with your online events like webinars. Remember, ot’s like that little pink spoon at the ice cream store. You want to give a yummy, SMALL, great information to your prospect. A portion of those who have a taste will end up buying your products and/or services on your webinar. So make that taste great!
2. Sales webinars. On these types of webinars, you still want to give great information, remember that pink spoon taste, so that it flows naturally into your offer.
Let me give you some examples of how this is done:
* a dating coach for recently divorced women who want to start dating again but having been out there for years, let alone are just now starting to date on the internet. A great webinar topic would be how to find your confidence again to start dating and how to get an online dating photo taken that attracts the right kind of men, sharing the scary statistics of relationships for women in different age segments, share stories of online dating yuck and then some stories of your clients who’ve done great with it and offer a course on optimizing your entire profile, the new unwritten rules of online dating so you find the perfect guy and of course, support on your online dating journey.
* A blogging coach – if you teach blogging, a webinar on doing one great piece of blog content and now what..? What do you do with that content to get it out there online and working to bring you traffic, instead of just sitting on your blog that only you and your mom visit in the beginning – where it’s really not going to do you that much good. Well, that’s in the course you offer!
To find out about the amazing webinar service I use that gives you the capability of doing them live, automated or a combination of the two, check out Stealth right here – they’re amazing!
Click here to download one of my proven webinar templates!
And next time on the 30 days of LOA for entrepreneurs, I’m going to ask you “What’s your manifesto?” What do you stand for?
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Target focused webinars. Love the concept of separation of purpose. I do general purpose ones. Not anymore. Best regards to you.
[…] Next on the 30 Days of LOA for Entrepreneurs: The Power of #Webinars to Sell Your Products and Services. […]
What an amazing podcast & website you have here Maritza! Webinars & Hangouts have been great for building a community & will be at least once a week this coming year! Keep up the Great work!
Martin, thanks so much and I agree! My team is getting “up-to-speed” with doing hangouts, I love that people can see and experience you with them!
Maritza, happy new year!! More of your great advice out the gate, thank you! Webinars have been on fire and thanks to you for providing great examples and inspiration here to do them throughout 2015 to increase income for all entrepreneurs.
You’re so welcome Dean – you’re a master at google hangout webinars – my team is learning how to do them – I just love the “talking head/livestreaming” capability!
I’ll be doing more webinars at the end of Q1 and in Q2. This is very helpful as I’m thinking about what I want to create for my audience and what will have the greatest impact on my business.
You will love doing them Jodi! Just remember to have a checklist next to you because doing live events can get a tiny bit overwhelming when you’ve got people waiting on you… I’ve forgotten to press “record” a couple times! 😉
Awesome info, Maritza! …as always 🙂 Webinars are so powerful, and I can personally vouch for the list building and selling products / services power they hold. In fact, we just did a look back on 2014, and from our free, live workshops, we were able to welcome 18k to our list – pretty insane!! Thanks for this post / episode – really amazing resource for anyone looking to get into Webinars in 2015!
Kate, I absolutely love the way you and John have used webinars in building your business and making mega-sales! And that number 18,000 from doing webinars is insanely AWESOME!!
Maritza, I just bought Lewis Howes book on webinars and this is #1 for me in the next 90 days. Perfect timing on this post. I signed up for your mailing lists and look forward to talking with you on this since you are the marketing guru! I have a lot of ideas and executable strategies now it is time to narrow the focus and get rolling. PS – I just scheduled my first webinar ever for the end of the month.
The webinar delivery system that you use is a HUGE piece of the puzzle that needs to be solved for success. Well done!