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Profitable ListBuilding: Real Life Example # 1

number 4_thumbToday is a real-world example of how one of my clients came to me with a “regular” optin page that was basically NOT performing and we turned it into an Ultimate Optin Page that began generating much higher percentage of new subscribers. With each new lead customer being worth tens of thousands of dollars – the increase in prospects translated into almost one million more more in profit. 


Dental Insitute OptinThis is the “before” Optin page for the Dental Marketing Institute. You can see to the left that there’s a logo, tons of links (12 to be exact), 5 social media icons to help new website visitors click away from the page (before becoming subscribers) AND the actual fields to join this list community are “below the fold” (visitors have to scroll down to actually their their information).

In addition to all that – there’s a ton of wasted space on this page and the conversion rate of visitors to subscribers was almost non-existent.

They were doing all their marketing offline, until we got ahold of them and did a List Building Transformation on their list building efforts.

Now let’s take a look at the “after” Ultimate Optin Page below.

website-patients-UOP
We created an Ultimate Optin P for the Institute and here are just a few of the changes that resulted that had: 

  • no other links taking prospects off the page
  • compelling copy that spoke to exactly what their perfect prospects really wants
  • a “video screenshot” with a popup when clicked on that directs prospects to fill in
  • their information
  • social proof with great results-based testimonials

 

The changes we made added a ton of new prospects to the Institute’s marketing funnel, resulting in more profit in their bottom line. They’d been leaving a ton of profit on the table, every single day that goes by. 

Don’t miss next week’s post and the last post in this series…I will share another real life example about how these strategies helped increase a list community at an incredible rate!

1 Comment

  1. Rita on October 11, 2016 at 7:57 am

    I like your example very much. There is nothing more inviting to “move on” than a busy, confusing, site that seems to tell you go here, go there, keep on going, without letting you see easily and clearly what they have to offer and you were actively looking for. Very timely advice for me. Thank you Maritza.

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