At this time, many people are talking about the economic crisis or the recession. They are feeling the pinch of hard time of even losing their source of income. At the same time, other people are taking action and using the easy (and sometimes free!) tools of technology to leverage the power of the Internet to share and sell their knowledge, information, gifts and talents. Here are 3 important secrets about creating products inexpensively that can pay you over and over again, in any economic climate.

Product Creation Secret 1: Everyone has Expertise of Some Kind.

This expertise can be assembled, packaged with a high-perceived value and sold. It could be a hobby, a passion, an expertise obtained at a job, a process they’ve developed or how to navigate through a life experience successfully. There are people interested in all kinds of information. Just think about your friends and family. I’ll bet there are people with all kinds if interests and hobbies and they are buying information products from someone.

Product Creation Secret 2: Creating Products Can Be Very Inexpensive. Creating high value products does not have to entail a high investment. The best way to begin is to assemble your information into an Ebook. Computers come with word processors and there are free tools to easily convert your document into Ebook form. As long as your Ebook content is informative, educational and inspires your customer to apply your information, you have a winner. Your Ebook can be simply the beginning, the foundation for what I call your “PJs Empire”

Product Creation Secret 3: Creating Products to Sell on the Internet Means You Are Open for Business Anywhere Anytime. By creating products to sell on the internet, you are creating a business that works for you 24 hours a day, 7 days a week. I have Ebooks, online video products, audio products I created once and set up automatically to sell for me over and over again. Once you do this, you can create a stream of income without your actual presence required. By placing your information online, you are also making your products available to the entire internet which is a huge pool of potential customers.

“A year from now you will wish you had started today.” – Karen Lamb