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[Online Marketing] Five Tips on How to Start Your Own Movement

Online Marketing, Movement, Success, MotivationWe’ve seen with the rise of social media and the Internet, that it’s never been easier to have your voice be heard in the world today. A great recent example is all of the interest and awareness around the Invisible Children Kony 2012 video campaign. This is simply further proof that people who have a cause or want to start a movement, can do so extremely effectively with the internet.

This means you can be the media. You are a publisher, if you want to be. If you have a mission, cause or purpose close to your heart, you can now fulfill it more easily than any other time in our history. Of course, it takes courage to stand up for what you believe.
There’s no excuse for not turning your passion or purpose into a way of influencing others into awareness or action. This is the perfect time to do it.   
Here are 5 ways to start your own movement:
   1. Choose your cause. If there’s been something that’s been on the back of your mind, something you’ve been thinking of doing for a longtime, just decide. Choose what your movement is going to be. It could be spreading kindness, helping raise awareness for any cause, no matter how niched. It could be teaching young children how to be more financially aware, helping find homes for animals, talking about self image issues for teen girls, Alzheimer’s awareness.
2. Choose your platform. There are so many different platforms online today for spreading your message it can be confusing and it’s going to be impossible to do them all. So, choose two or three different platforms. For example, you can start with a blog as a great hub for your movement. Number two, could be using YouTube with videos that are supporting your cause and in alignment with what you’re doing on your blog.  A third could be Twitter or Facebook, two great places for finding like-minded people for gaining interest and support and starting conversations.      
3. Begin publishing. Now, you have to have content that’s out there talking about what your vision is, what your cause is, what you want to change or bring awareness to in the world. You can’t just start a blog or have one video about whatever your movement is about. So, begin publishing and publish content consistently. Make sure that you’re going to be publishing something at least once a week, so people know and expect it and so that the search engines won’t ignore you since you have no new content.      
4. Ask for help. Once you gain some momentum with your movement, ask for help from other experts or other people who are interested in the same cause. You can assemble a “panel of experts” which has multiple benefits. One is you’ll take some of the work off of yourself from having to post once a week (or more) and you’ll have new perspectives and conversations about your topic..      
5. Keep moving forward. Just like anything that is worth doing, starting a movement, doesn’t happen overnight. But, if your heart and soul is into it, if it’s something you’ve been thinking about for a long time, just keep moving forward. You’ll see momentum build for your movement. Who know how you can positively change the world?.
 

1 Comments

  1. Marie on May 13, 2012 at 12:04 pm

    Maritza, I enjoyed very much your five tips on how to start your own movement on line. We all have causes that touch our hearts and we all want to make some contribiution to change and improvement in the world around us. I also believe that this five tips apply to how to promote your business on line as well. Thank you so much, as always, informative and inspiring.

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