Here’s the second half of my list to help you sell your product after you create it as quickly as possible so you can gain confidence and momentum in your marketing…

5. Choose How to Accept Money. You have many alternatives in shopping carts and there is always paypal. In the past, paypal was seen as unprofessional but those days are over. It’s a fabulous option today. You are up and running very quickly and when you do make a sale, the money you’ve earned is available instantly instead of days later as with a traditional shopping cart and merchant account. Don’t overlook this option, especially if you are being held up by the complexity of merchant accounts, payment gateways… **eyes glazing over**

6. Add Your Buy Now Button. If you choose to use paypal to accept payments, go to “Merchant Services” once you’ve created your account and you’ll see optins to create a “Buy Now” button and an “Add to Cart” button. Create your button with the price for your product. Copy the code for your button and place it in your sales page several times throughout the page. This is like asking people to buy several times. Don’t just ask once. If people get mad at you for selling your products (and services), they aren’t a match for you, your products and services… let them move on. And notice that the people who get mad when others offer their valuable products and services are also the people who cannot sell themselves.

7. Ask Your List to Buy Now. It doesn’t matter how “small” you feel your list community is… as soon as you have your sales page with your buy now button ready, ask your list community to buy your audio product! Give them a special incentive to do so immediately. For example, a subscriber appreciation gift of X dollars if they purchase within the next 3 days. Or, a special fast movers one-on-one or group coaching session. Email your list community each of these days to remind them of why they should buy your product (the benefit to them) and how many days or hours they have left to purchase your product at this special price or wiith this special bonus. This serves several purposes, you will get a burst of confidence and momentum from seeing your first sales in this product and the infusion of cash can help you continue to find new subscribers and customers.

8. Find New Subscribers and Customers. After you’ve created your product and put it online to sell, it isn’t over. Just like a “real” bricks and mortars business, you should always be looking for new potential customers and clients. Many times people think if I just get a website up or if I just get a product up…. “They will come.” This is not true. Just like a “real” physical business, this takes time, energy and effort. Though it’s a lot easier leveraging the power of the internet, selling 24/7 and being able to conduct business from anywhere in the world!

9. Keep Asking for the Sale. Do not “hide” your product once you’ve created it. Place a link to your sales page on your blog, recommend your new product as a subscriber resource in your newsletter or articles. Every once in a while, have another special limited time sales event to motivate buyers to act now.

As always, I’d love to hear what you think, how you use this & ask any questions below!