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The Product Creation Hunchback: My Default Halloween Costume

Ay chihuahua! It’s been a couple of weeks since making a blog post! I’ve been busy in the “Product Creation Lab” creating a new course called Social Marketing Blueprint… Jeff & I are so excited about the course and the launch… Last night members got access to their new Member’s Area to rave reviews. But, I have to tell you… Although this is one of the most exciting and fulfilling projects I’ve embarked upon, especially since I know we’ll be helping a lot of amazing people get their websites found… it’s been a lot of W.O.R.K.

I’m never shy to get in and get dirty and work hard. One of the things my family blessed me (a 1st generation American in this case) with is a huge “get-it-done-no-matter-what-MacGyver” work ethic… and I LOVE challenges.

This Halloween, I’ve decided I have no choice but to “dress up” as  the Product Creation Hunchback

 The Product Creation Hunchback Usually I go as a witch or a devil or something where I can still be girly, but this year my back has let me know that I MUST be a hunchback from bending over the computer for 14 hour days creating this curriculum! And on the preview call with Alex Mandossian, one of my mentors I greatly respect, I got this wonderful comment…

 “Maritza, one of your strengths is the ability to create outstanding curriculum.” – Alex Mandossian

Can you say cool & humbling at the same time…? And although I have a fabulous team surrounding me, Jeff Herring my SMB partner,  Tracy Shiflett the head VA extraordinaire, Irene Hachar, Luz Castillo & Kimberly from FIC printing who did a fantastic job with the Diamond Deadline Online Success Planners…

Whoever tells you that success is instant and effortless is just dead wrong.

While it’s true that success can be easier by leveraging the tools of the Internet and now Social Marketing, I don’t believe anyone who creates long term success has done it without W.O.R.K.

W = Willingness to do Whatever it takes.

O = Overcoming your own intertia AND Overcoming the pebbles that will get in the way

R = Reasons why you want to create this (Add value to others, to yourself, your family, creating a legacy… what is your compelling Reason Why?)

K = Kindness to yourself & others when things done work out “perfectly”… one of my biggest mottos I remind myself about over and over and over again… It’s all about “Progress & not about Perfection” Cut yourself a break and do the absolute best you can and be kind when it isn’t exactly as you imagined.

Well after midnight last night, when I crawled into bed… I finished reading Gary Vaynerchuck’s book Crush It! and my biggest takeaway is that when you combine passion with hustle… you don’t even notice when you turn into a Hunchback because you are having so much darn fun, so appreciative of all the new students, so excited to create a fabulous commmunity with them…

And Jeff & I will be starting a video blog show about Online Biz Meets Real Life with free tips, inspiration and showing the “hustle behind the scenes”. I’ve never been happier and felt more fulfilled… even if I do look like an Igor…

As always, I’d love to hear from you and share what you’ll be dressing as for Halloween!


  1. Maritza on October 30, 2009 at 2:44 pm

    Though I’ve never had so much fun & fulfillment, I’m scheduling a massage for tomorrow…

  2. Jeff Herring on October 30, 2009 at 2:48 pm

    I guess I will have to go as Dr. Frankenstein now, huh?

    That’s Fraken STEEN! ~ Gene Wilder

  3. Maritza on October 30, 2009 at 2:50 pm

    no actually… you MUST still go as your fabulously creative costume… I can’t wait to post pics of you and send them to our entrepreneurial peers… they will die laughing!

  4. Katrina on October 30, 2009 at 5:09 pm

    Hey You guys…(I’m from NY) otherwise Hey ya’ll…..

    your posting like me and my husband now…He is upstairs on his computer…Im’ing me downstairs on mine…and when we post on our fishing community we do what you guys just did…….and they make fun of us and say……don’t you live in the same house……LOL
    Only IMers or geeks would get this…..;)

    and Ritza you will never look like a hunchback… look
    Fan-tabulous in every video…

    I knew you would be swamped…….good swamped…but it is a lot doing a launch…….make sure you go outside and de-tech…and balance your vibration from all the electromagnetic energy…I am going to do that right now too…. it is a beautiful sunny fall day…
    maybe I will shoot a vid…progress not perfection….small chunks…getting there.

    Luv ya……..K

  5. Angela on October 30, 2009 at 6:22 pm

    Maritza: I love your W.O.R.K. concept. I am printing it to put up on my bathroom mirror, on the fridge, at my desk and probably several other places to remind me on a daily bases to follow this magic formula as I grow in my personal life and in my business.

  6. Luz on October 31, 2009 at 6:34 pm

    I love your costume and I have to say that the 14 hour days have been totally worth it. I just received in the mail this morning my beautiful binder for the Social Marketing Blueprint program. I am so impresed with the content of the binder as well as the presentation. It is the first time I receive a study program material tied with a beautiful blue ribbon and a gold seal. I can’t wait to start. Thank you so much Maritza and Jeff.

  7. Donna on October 31, 2009 at 9:38 pm

    Hey Maritza!
    Would love to see you as a hunchback singing astride your horse!

    I should dress for the ‘project-pile 2-step’, as I am constantly dancing between cool projects. (Not quite multi-tasking… more like serial-focus-cultivation)…

    Looking forward to linking projects through your magnificent Social Market Blueprint… Like you, I’m also loving Gary V’s mighty little tome. He’s been an inspiration from the get-go, and will also inform my next steps…with your help too.

    Thanks and ‘Happy Hunchbacked Halloween’!

  8. Judy on November 5, 2009 at 6:09 am

    Sorry I didn’t see this sooner. A really cute post but with some very important information. It just doesn’t happen without work. Bet your new program with Jeff is great–maybe soon I’ll be able to afford it.

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